The "Home bae" event is designed to match potential homebuyers who are struggling to get on the property ladder.
HSBC is using the term "home bae" to explain "the perfect person who might just make your home buying dream a reality"
For many millennials delaying buying cars and homes, brands are striving to dispel the adultness and weight of such purchases by creating experiences focused on fun and entertainment.
Now speed dating is meeting home buying in a unique event hosted by HSBC to bring together people interested in co-buying a property in London. The matchmaking event, called Home Bae (not to be confused with Salt Bae), is a free event offering “cocktails, canapés—and co-ownership conversations.”
Targeting first-time home buyers is a smart move by HSBC, one of the largest banking and financial services organizations in the world, with about 7,500 offices in over 80 countries.
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